Inaugural Executive Director

Katrina H. Holland brings more than 25 years of experience in executive leadership in association management. Her twenty-five year career has spanned multiple professions including legal, medicine, scientific, tax and nursing. In all her roles, she has led teams that grew and diversified revenue, strengthened the organization and advanced meaningful missions.

Prior to this role, Katrina was the Chief Executive Officer of the American College of Nurse-Midwives, a $5M professional membership organization serving more than 6,000 certified nurse midwives and certified midwives. Here she spearheaded major strategic shifts focusing on diversity, equity and inclusion as a key business enabler of innovation. Her work at ACNM, during a financial turnaround, brought in over a million dollars and helped to fund critical research that focused on health equity, reducing health disparities and growing and diversifying the midwifery workforce. A dynamic public speaker, Katrina represented the organization externally and presented on Capitol Hill as well as participating in Congressional Black Caucus Healthcare Roundtables. She brings expertise in developing and implementing strategies that grow dues and non-dues revenue with a focus on missions that have the capacity to make a positive impact on the lives of others.

Before being named ACNM CEO in 2020, she was the senior director of strategy and operations/member experience at the National Association of Enrolled Agents (NAEA) where she served for 5 years. At NAEA, Katrina led the implementation of a virtual learning strategy, the re-design of the association’s journal, the re-brand of the 48-year old organization, and the creation of partnerships that grew non-dues revenue while delivering member value. Her healthcare background includes holding a position as the Director of Membership, Marketing and Communications at the International Association for the Study of Pain, a global multidisciplinary, scientific association, and serving several years as the Director of Member and Council Relations at the American Academy of Physical Medicine and Rehabilitation.

Katrina is an active member of the American Society of Association Executives (ASAE) where she served as a member of the Diversity and Inclusion Committee (2017-2019). She has spoken on various national panels on multiple topics, including inclusive board governance, maximizing ROI and building and maintaining top talent in the post-Covid environment. She actively mentors and advocates for diverse up and coming C-Suite Executives through the Executive Lens Collective. Katrina holds a bachelor’s degree in Political Science from the University of Chicago.